Joshua Cho



︎︎︎ I am a 2022 graduate from 
Graphic Communication Design at Central Saint Martins.
︎︎︎ Based in London, UK.
︎︎︎ More About Me.


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a continued happiness

c. 2020

‘a continued happiness’ is an independent handmade bead jewellery shop founded by myself. It currently runs only online on platforms such as Etsy and Instagram. I am responsible for the production of the products, shipping, the visual identity and all other visual assets. I decided to start this little shop of mine as I felt there was a lack of diverse beaded jewellery that I personally would want to wear.

I wanted to portray the brand as a clean, positive and wholesome place where anyone could easily purchase my creations at an affordable price. I aim to spread a little joy to all customers regardless of their age, gender and race - hence the name, ‘a-continued-happiness’. I have been releasing more designs and updates progressively and I hope to increase my sales slowly but surely. Please feel free to check it out on the Etsy or Instagram page.