Commission: MNT, Mentors Not Tutors
c. 2020MNT, abbreviated from 'Mentors Not Tutors', is a new start-up company to provide affordable and high level of tutoring for those who have difficulty to provide for their children, ranging from all academic levels. I was given the task to design the logo and other relevant visual material for this very positive, friendly and studious service.
My aim was to make a slick, concise and modern logo. I developed a modular system for the three letters: MNT. The letters have a slight rounded-off stroke effect to portray the idea of the curved spines seen on books (reflecting the theme of learning), which also gives a subtle softness to the general look. The placement of the letterforms suggest the idea of books on shelves, which creates a grid-like and numerical aesthetic (also reflecting to the theme of learning). The Icon (MNT) and text below can all work successfully as individual elements to represent the business identity.
