Commission: Cambridge Tech & Society
c. 2020Cambridge Tech & Society, also abbreviated as ‘CT&S’, is a student-run society group that explores the social and political effects of technology at the University of Cambridge. It further endeavours on how technological innovation can best secure and further the ideals of social justice and democracy. I had the role to design the logo and other relevant visual assets for this currently well-established society.
I tried to create a very slick, modern and intellectual-looking logo. During the creative process, I experimented with scale, repetition and the placement of individual shapes to create a visual illusion of movement. The repetition of shapes convey the projection of people and their different opinions, however, I placed them all within one overall shape to portray the idea of connectivity found within our vast ‘society’. I also felt this suggested the idea of advanced technological development and its endless capability of evolution.
