Joshua Cho



︎︎︎ I am a 2022 graduate from 
Graphic Communication Design at Central Saint Martins.
︎︎︎ Based in London, UK.
︎︎︎ More About Me.


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16 Objects, 24 Vases, 44 Days

c. 2022

When I took some time to observe the bottles on my bathroom ledge, there was a moment when the shapes and silhouettes were surprisingly unique and beautiful, especially if we were to remove the distracting graphic branding placed on the surface. It became an interesting thought that we use these underlying and very normal items repetitively without much appreciation, at least from my way of living. I therefore wanted to enhance the sole beauty hidden within each of them through experimental creative processes to exemplify their existence and produce unusual vases that people could appreciate - something both functional and beautiful. I selected a total of 16 objects found inside household settings and produced a total of 24 vases within a time frame of 44 days.

Through this project, my intentions were to simply break the prejudices against the very normal objects that would inexorably become waste and rethink their ability to serve another purpose. In addition, I aimed to give more significance and meaning to vases which have often been overlooked and suppressed by the beauty of actual flowers.

*This body of work was presented during the 2022 Central Saint Martins Graduate Showcase, as well as projected on a large-scale electronic billboard on Pentonville Road, London. I also had the chance to collaborate with talented photographer Kenneth Liew (@kenliw), who beautifully captured all my vases - some of these images were later used to build a short publication.